Once we find a idea worth spending time with, we begin developing it, and we try several variations of it. 

It can take months, days or years till we are done developing a product, what we focus on is that the product serves a purpose, and it enriches our experience. We have off course a target and a deadline, but with our first collection we wanted to make sure we are off to a good result, that would set the foundation of our company. We started developing the first lamp series three years ago, and it was a road full of heights and pitfalls. What matters is that now we are here, at our beginning.